The Myth of W3C Compliance?

The Myth of W3C Compliance?
By Sasch Mayer (c) 2007

The past few years have seen a huge íncrease in the number of search engine optimisers preaching about the vital importance of W3C Compliance as part of any effective web promotion effort. But is compliant code really the 'Magic SEO Potion' so many promoters make it out to be?

For those of you not familiar with the term; a W3C compliant web site is one which adheres to the coding standards laid down by the World Wide Web Consortium, an organisation comprising of over 400 members including all the major search engines and global corporations such as AT&T, HP and Toshiba amongst many others. Headed by Sir Timothy Berners-Lee, the inventor of the internet as we know it today, the W3C has been working to provide a set of standards designed to keep the web's continuing evolution on a single, coherent track since the Consortium's inception in 1994.

Whilst the W3C has been a fact of life on the web since this time, general industry awareness of the benchmarks set down by the Consortium has taken some time to filter through to all quarters. Indeed, it is only within the past 24 to 36 months that the term W3C Compliance has emerged from general obscurity to become a major buzzword in the web design and SEO industries.

Although personally, I have been a staunch supporter of the Consortium's standards for a long time, I cannot help but feel that their importance has been somewhat overplayed by a certain faction within the SEO sector, who are praising code compliance as a 'cure-all' for poor search engine performance.

Is standards compliance really the universal panacea it is commonly claimed to be these days?

Let's take a quick look at some of the arguments most commonly used by SEOs and web designers:

1. Browsers such as Firefox, Opera and Lynx will not display your pages properly.

Browser compatibility is possibly one of the most frequently cited reasons for standards compliance, with Firefox being the usual target for these claims. Speaking from personal experience, Firefox will usually display all but the most broken code with reasonable success. In fact, this browser's main issue seems to lie more with its occasional failure to correctly interpret the exact onscreen position of layers (Div tags - this often causes text overlap) even when expressed correctly, than its inability to deal with broken code.

What about Lynx? Interestingly enough whilst it is somewhat more fragile than Firefox, most of the problems encountered by this text-only browser mostly seem to stem from improper content semantics (paragraphs out of sequence) than poor code structure.

2. Search engines will have problems indexing your site.

Some SEOs actively claim that search engine spiders have trouble indexing non-compliant web pages. Whilst, again speaking from personal experience, there is an element of truth to these claims; it is not the sheer number of errors which causes a search engine spider to have a 'nervous breakdown', but the type of error encountered. So long as the W3C Code Validator is able to parse (*) a page's source code from top to bottom, a search engine will likely be able to index it and classify its content. On the whole, indexing problems arise when code errors specifically prevent a page from being parsed altogether, rather than non-critical errors which allow the process to continue.

* To parse is to process a file in order to extract the desired information. Linguistic parsing may recognise words and phrases or even speech patterns in textual content.

. Disabled internet users will not be able to use your site.

The inevitable, but somewhat weak, counter-argument to this point is that only an infinitely small percentage of internet users are visually or aurally impaired. However, it is a fact that browsers such as Lynx and JAWS (no, not the shark) will view a web page's code in much the same way as a search engine spider. From this perspective, we once again return to the difference between critical and non-critical W3C compliance errors. As long as whatever tool/browser/spider is used to extract text content from a page's code is able to continue its allotted task, the user is likely to be able to view the page in a satisfactory manner.

Interestingly, one of my fellow designer/SEOs over in Japan has just run an experiment entitled "W3C Validation; Who cares?" testing the overall importance of W3C compliance to long-term web promotion efforts. Whilst the results of this, the world's most non-compliant web page, do initially indicate that compliance does not make much of a difference to a search engine's ability to index and classify a web page, I do rather suspect that further research may be needed in order to establish the long-term effects of this experiment.

At the time of writing however, the page ranks well with Google for the following two non-specific search terms; "Does Google care about validation" and "Google care validation" - not bad for a page which is supposed to be utterly and completely un-indexable. What then is the answer to the W3C compliance conundrum?

In conclusion I would say that ignoring the World Wide Web Consortium's standards at this stage may well have negative consequences in the long-term, as the internet's continuing evolution is likely to place greater emphasis on good coding practices in the future. Having said this, I would also say that the current value of W3C compliance has been overplayed by some professionals in the web design and SEO industries.

Further studies into the effects of non-compliance are certainly needed.

About The Author
Sasch Mayer, a writer with well over a decade's experience in the technology and internet sectors, is currently living in Larnaca on the Cypriot south coast. He writes under contract to IceGiant, a web studio specialising in W3C compliant web design in Cyprus, the UK and the rest of the world.

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Seven Tips for Successful Keyword Research

Seven Tips for Successful Keyword Research



Before you set out to march your way to the top of search rankings you'll need to
take a good survey of the terrain ahead. You need to do a good amount of keyword
research. Surprisingly, many webmasters seem to have stepped past this important
starting point, and doing so has most definitely set obstacles, some impassable, in
their path. Keyword research is the only way to approach SEO with informed
expectations. How competitive are the keywords you are optimizing for? What keywords
are you including in your link building efforts? What will it take to succeed?
Answering these questions ahead of time makes all the difference.

Here are seven key tips for successful keyword research.


  


  



1. Use a proper tool.

Sure, there's a lot of free stuff available out there, but when it comes to keyword
research free tools are few and far from powerful. If you're considering investing
either money or time into SEO for your web site look at a solid keyword research
tool as a necessity.

Some of the better keyword research tools:

a. SEOmoz's Keyword Difficulty Tool - this tool from one of the great SEO innovators
gives you a good general idea of how competitive your keyword/phrase is.

b. Trellian's Keyword Discovery Tool - user-friendly, simple, and feature-rich. One
of the best keyword research tools available.

c. WordTracker Keywords - second to none, WordTracker has been a leader in keyword
research for years. A great value.

2. Identify *viable* targets.

We'd all love to rank well for the most general and all-encompassing search phrase
related to our topic, but only a handful ever will. Targeting some ultra-competitive
keywords is as good as shooting yourself in the foot unless you've got massive
amounts of time and resources to throw at the problem.

Finding long-tail (three words and more) and targeted search phrases that are
actually getting traffic can mean the difference between SEO success and failure. Be
reasonable in your expectations, and fight the big guys by researching long-tail
search phrases that have slipped beneath the radar. You might also find that
long-tail search phrases bring better conversion rates for your topic.

3. Keep it relevant.

You may find keywords and phrases that offer inroads to high search rankings, but
it's important to remember that the ultimate end is traffic and how you utilize it.
In other words, you need to be sure your keywords relate to your web site. If you
get a page to rank well enough to bring in some search traffic, but when users
actually view that page they either can't make sense of the content or find the page
unrelated to your topic (or worse - spammy) that search traffic will do you no good.
Not only will off-topic or spammy content affect your brand and drive users from
your site, but there's a chance Google could catch on to your irrelevant content or
spammy techniques and penalize your domain for it.

4. Don't be too wordy.

No, really. A common mistake is to choose your keywords based on your own
perspective rather than that of your target users. Sure, you know your topic inside
and out. You know the buzz words, the technical details and a whole lot more, but do
your users? What if the user isn't sure what they're looking for? Maybe they know
the function but not the name. Keep this in mind when researching keywords, and make
sure you consider your choices from the perspective of someone very new to your
topic.

5. Consider local search.

One area small to mid-sized web sites can really find a competitive edge is in
locally-specific search phrases. These are inherently less competitive and therefore
are easier to rank well for. However, go back to #3 and think it through - if your
web site is locally specific or if users will want to know your location this is a
good strategy, but optimizing pages for local keywords that will look out of place
to users can be a mistake.


  


  



6. Monitor your web analytics.

One of the great benefits of web analytics is that it allows you to monitor keyword
referrals. In other words, you can find out what visitors are searching for when
they land at your site. For brand new sites there won't be too much data, but if
your site has been around at all and is getting some organic search traffic you will
find that your analytics reports are a great source of keyword information.
Referring search phrases can be surprising - sometimes including misspellings and
other abnormalities. Keep an eye on your analytics, and you might find a keyword
worth optimizing for.

7. Constantly reevaluate your position.

While keyword research is definitely the first step in developing your site content
from an SEO standpoint it should also be a recurring one. Internet trends shift
quickly. While a lot of your core keywords will remain unchanged for the foreseeable
future some buzz words will get attention while others fall from the spotlight. Stay
on top of your keyword research and you can make the most of new opportunities while
recognizing the less-than-ideal keywords that are either too competitive or don't
bring in enough traffic.



About the Author:

Mike Tekula is the founder and Lead Strategist at Tek Web Solutions in New York and
specializes in W3C Standards compliance, search engine optimization and generating
increased web site traffic.

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Seven Tips for Successful Keyword Research

Seven Tips for Successful Keyword Research



Before you set out to march your way to the
top of search rankings you'll need to
take a good survey of the terrain ahead.
You need to do a good amount of keyword
research. Surprisingly, many webmasters

seem to have stepped past this important
starting point, and doing so has most
definitely set obstacles, some impassable,
in their path. Keyword research is the only
way to approach SEO with informed
expectations. How competitive are the keywords
you are optimizing for? What keywords
are you including in your link building efforts?
What will it take to succeed?
Answering these questions ahead of time
makes all the difference.

Here are seven key tips for successful
keyword research.


1. Use a proper tool.

Sure, there's a lot of free stuff available
out there, but when it comes to keyword
research free tools are few and far from
powerful. If you're considering investing
either money or time into SEO for your
web site look at a solid keyword research
tool as a necessity.

Some of the better keyword research tools:

a. SEOmoz's Keyword Difficulty Tool - this
tool from one of the great SEO innovators
gives you a good general idea of how
competitive your keyword/phrase is.

b. Trellian's Keyword Discovery Tool -
user-friendly, simple, and feature-rich. One
of the best keyword research tools available.

c. WordTracker Keywords - second to none,
WordTracker has been a leader in keyword
research for years. A great value.

2. Identify *viable* targets.

We'd all love to rank well for the most
general and all-encompassing search phrase
related to our topic, but only a handful
ever will. Targeting some ultra-competitive
keywords is as good as shooting yourself in
the foot unless you've got massive
amounts of time and resources to throw at
the problem.

Finding long-tail (three words and more)
and targeted search phrases that are
actually getting traffic can mean the
difference between SEO success and failure.
Be reasonable in your expectations, and
fight the big guys by researching long-tail
search phrases that have slipped beneath
the radar. You might also find that
long-tail search phrases bring better
conversion rates for your topic.

3. Keep it relevant.

You may find keywords and phrases that offer
inroads to high search rankings, but
it's important to remember that the ultimate
end is traffic and how you utilize it.
In other words, you need to be sure your
keywords relate to your web site. If you
get a page to rank well enough to bring
in some search traffic, but when users
actually view that page they either can't
make sense of the content or find the page
unrelated to your topic (or worse - spammy)
that search traffic will do you no good.
Not only will off-topic or spammy content
affect your brand and drive users from
your site, but there's a chance Google
could catch on to your irrelevant content or
spammy techniques and penalize your domain for it.

4. Don't be too wordy.

No, really. A common mistake is to choose
your keywords based on your own
perspective rather than that of your target
users. Sure, you know your topic inside
and out. You know the buzz words, the technical
details and a whole lot more, but do
your users? What if the user isn't sure what
they're looking for? Maybe they know
the function but not the name. Keep this in
mind when researching keywords, and make
sure you consider your choices from the
perspective of someone very new to your
topic.

5. Consider local search.

One area small to mid-sized web sites can
really find a competitive edge is in
locally-specific search phrases. These are
inherently less competitive and therefore
are easier to rank well for. However,
go back to #3 and think it through - if your
web site is locally specific or if users will
want to know your location this is a
good strategy, but optimizing pages for local
keywords that will look out of place
to users can be a mistake.



6. Monitor your web analytics.

One of the great benefits of web analytics
is that it allows you to monitor keyword
referrals. In other words, you can find out
what visitors are searching for when
they land at your site. For brand new sites
there won't be too much data, but if
your site has been around at all and is getting
some organic search traffic you will
find that your analytics reports are a great
source of keyword information.
Referring search phrases can be surprising -
sometimes including misspellings and
other abnormalities. Keep an eye on your
analytics, and you might find a keyword
worth optimizing for.

7. Constantly reevaluate your position.

While keyword research is definitely the first
step in developing your site content
from an SEO standpoint it should also be a
recurring one. Internet trends shift
quickly. While a lot of your core keywords
will remain unchanged for the foreseeable
future some buzz words will get attention
while others fall from the spotlight. Stay
on top of your keyword research and you can
make the most of new opportunities while
recognizing the less-than-ideal keywords
that are either too competitive or don't
bring in enough traffic.



About the Author:

Mike Tekula is the founder and Lead Strategist at Tek Web Solutions in New York and
specializes in W3C Standards compliance, search engine optimization and generating
increased web site traffic.







     

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Scam Alert: Domain Hijacking

Scam Alert II:
Domain Hijacking
By Douglas Miller (c) 2007

There's a frightening new batch of scams going around now that can damage your reputation as domain "squatters" steal your domain name.

There are a number of ways the "game" is played. The first is entirely legal, if more than a little questionable. In this version, the name of a city or geographic area is grabbed by a domain squatter and pointed to... "sites that you wouldn't want your children visiting."

(We chose that term to avoid getting caught in a lot of sp@m filters for the use of the word "p-o-rn.")

A prominent notice is placed on the sites, offering them for sale at prices that range from $2500 to as much as $500,000!

The idea here is that city officials will feel that enough damage is being done to the reputations of their towns that they'll pay to keep them from being associated with that type of material.

It's obviously safe to say that it's not appropriate to pop those kinds of images into people's faces while they're looking for info on a completely different topic.

That's where the pressure on the cities comes from, and why this is such a disgusting scheme.

In essence, the domain squatter says: "Pay us, or continue to watch as your city's reputation suffers."

Many would call this blackmail...

The second variation on the theme is not always legal. When someone takes a trademarked name (or variation of the spelling of one) or a famous person's name, and does the same thing.

For trademarks or close variations, there's a specific procedure for addressing the problem. (See the resource section at the end of this issue.)

For the names of famous people, there MAY be a remedy. But, it can be tricky -- and expensive.

For example, if someone named John Jones registered http://WalterCronkite.com and pointed it to one of "those" sites, Walter Cronkite could probably force the domain away from him.

However, if someone named Steve Cronkite registered http://Cronkite.com and did the same thing, Walter Cronkite would have no recourse. It would be very hard to demonstrate that Steve registered the domain in bad faith. And if Steve's son's name is Walter, the same is true for http://WalterCronkite.com.

If you feel that your name is likely to be typed into a browser when people are looking for information on you, you should consider getting both the .com and .net versions of the domain if they're available.

It will cost you a few bucks to prevent the problem. Fixing it, assuming you win, will cost you hundreds -- if not thousands -- of dollars.

And there's no guarantëe you'll win.

A third version is a bit more benign. It's common among members of affilíate programs. In this version, names very close to, or even including, the trademark are registered. The sites are created to drive traffíc to the affiliates' URL at the main site.

This may or may not be acceptable to the affilíate program owner. If it is, it's a good technique for getting traffíc. If not, it could get you into hot water. Chëck with the owner of the trademark before doing this. Less benign is an alternative version of this technique where someone grabs domain names that are close to the trademark of a competitor and uses them to grab competitor type-in traffíc. This is often done by finding out the most common misspellings of the real domain name or trademark. Watch for people doing this with your domain. Here's the worst version of this -- and it can hit anyone if they have enough traffíc and don't pay close attention to when their domain registrations expire.

In this situation, someone grabs expired domain names and points them to "those" kinds of sites. This is a "no löse" for the hijacker, as they will profít from the traffíc even if the previous owner doesn't pay the requested ransom for the domain.

The more traffíc the URL gets, the greater the clickthrough value to the hijacker. This means more potential damage to the original owner -- and a higher ransom to get it back.

In effect, your own popularity is your worst enemy in this case.

The solution to this one is simple -- and very important: Don't let your domain names expire!

Useful Resources:

If you find yourself a victim of domain hijacking, there is hope for correcting the problem.

For a more formal explanation of the legal aspects of this problem, visit: http://www.llrx.com/congress/100200.htm

For specific information on the UDRP (Uniform Domain Name Dispute Resolution Policy), the procedure for taking domain names that are being used in violation of a trademark, see http://wipo2.wipo.int/process1/index.html .

For information on taking action under the Anti-Cybersquatting Act (A US law that provides for damages in addition to the less severe penalties of the UDRP) see:

Editor's note: Author's suggested resource link was dead and replaced with those below:

The Anticybersquatting Consumer Protection Act
FAQ: The Anticybersquatting Consumer Protection Act
Anticybersquatting Consumer Protection Act vs. Uniform Dispute Resolution Policy

If you have a famous name or trademark, the best defense is to make sure that you register the main variations in both the .com and .net form. The .org is probably only necessary if you are heavily involved with charitable activities. Protect yourself. Scammers come up with new schemes all the time...

So, keep your eyes open.

About The Author
Douglas Miller is a retired fire service captain, now making a living wörking from home. His company Hundred-Fold-Life is not just a name but also a belief. To learn how to find the best höme based business ideas and opportunities so you can wörk at home visit: http://www.clixgo.com

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Getting your forum site to perform well with AdSense

When Amit Kumar co-founded MegaGames Forum in 1998, Google Inc. was being run from a Menlo Park garage and AdSense didn't even exist yet. Fast-forward 9 years to 2007: Amit still runs MegaGames Forum just as a hobby, but he earns enough revenue through the AdSense program to run a dedicated server and continue growing his site.

Amit wasn't so successful with AdSense right from the start. When he first started using the program in 2005, his earnings were nothing to write home about, and it was largely because he chose his ad placement, formats, and colors at random. After recently optimizing his ads, however, Amit was able to more than double his AdSense revenue and even improve the user experience on his site. Results may vary since every site is unique, but here are some tips that any forum site, large or small, can also try out to increase revenue.

1. The welcome box ad
   Many forums have a message above the fold on their pages welcoming users to the site and encouraging them to register. Placing a large (336x280) or medium (300x250) rectangle next to this message catches users' attention right when they walk through the door (so to speak). By the way, these are our best performing ad units, and may also increase the number of site-targeted ads on your pages.
   
   

2. The forum post ad
   
   Based on previous testing, integrating ad units into your page content can improve clickthrough rate (CTR). It also provides a better online experience, since your users see relevant ads side by side with normal content. In forums, the highest visibility content is often the first post, so it makes sense to place the ads here. Again, large and medium rectangles are your best bet!
   
   

3. Blending colors and breaking down borders
   
   Colors are important for making an ad visible to the user, but they should still blend with the design of the site. Removing the borders on your ads helps even more with this concept of blending. Don't worry -- even with a well-blended implementation, the 'Ads by Google' label keeps your users from confusing ads with content.

Bonus tip: Improve ad relevance with section targeting

With forums, the first post often contains the most relevant content on the page. By using the section targeting feature to emphasize this content, you can potentially increase CTR with better targeted ads. Visit this 'section targeting' link we mention for instructions.

If you decide to try out these tips, we'd love to hear about your success.

By Magnus Yang - AdSense Optimization Team
Inside AdSense Team to Inside AdSense at 7/26/2007 10:28:00 AM

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Turn Visitors into Customers with a Speaking Character

Imagine if you could speak to every individual that visits your website, answer their questions, promote your products, and make sure they either make a purchase or leave their contact information. How about if you could offer this level of 24/7 marketing support for less than $10 a month? If it sounds too good to believe, you haven't heard of SitePal.

Increase Your Site Conversions

With a SitePal speaking character:

• Grab site visitors' attention

• Engage your visitors to take action

• Provide information on your product

• Collect leads from your visitors

How it Works

SitePal is web-based software that allows you to create animated speaking characters for your websites in minutes. Using SitePal's easy-to-use, powerful online editing tool, you can:

Customize any character to your liking (e.g. gender, hair style, skin color, etc.)

Add audio through either voice recording or text-to-speech functionality

Publish it to your website within minutes

The process is virtually automated, no technical experience is required and characters can be changed whenever you want. A SitePal speaking character is a cost-effective, proven way to enhance the customer experience, reinforce your brand and improve business results.

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4 Great Reasons to use Google Analytics

4 Great Reasons to use Google Analytics

Having used a large number of web site visitor trackers over the years, I first approached Google Analytics some time ago, with the somewhat jaded attitude of someone who's 'seen it all' or at least 'seen most of it'. What could possibly make this particular utility stand out in such a large crowd of competitors?

But first... What is Google Analytics?
Analytics is Google's very own visitor tracking utility, allowing webmasters to keep tabs on traffic to their site, including visitor numbers, traffic sources, visitor behaviour & trends, times spent on the site and a host of other information gathered via two pieces of JavaScript embedded in the source-code.

Unlike other free visitor trackers, which insist on displaying annoying and often amateurish badges or buttons when they are being used, Google Analytics simply runs quietly in the background, gathering the necessary information without any visible signs of its presence.

Which brings me quite neatly to Analytics' first major plus-point; the price. What webmasters are effectively getting, is a fully fledged visitor tracking utility without all the irritations and limitations normally associated with free products of this type.
Ok, so its free; but is it any good?
In a word; yes.
The sheer depth of information gathered, really leaves very little to be desired. From search engine analysis to page views, bounce-rates and more, the available data is presented so as to give users an easy overview of the most essential elements, with the ability to 'drill down' to less commonly accessed or more in-depth statistics and figures.

Additionally, on the 18th of July 2007, the Google Analytics old user interface was discontinued, making way for a newer, more ergonomic look which makes reports more accessible and the interface itself more intuitive for the user.

The new Dashboard provides 'at a glance' visitor statistics for the previous month, as well as a graphical breakdown of your visitor's geographical locations in the form of a world map. A pie chart clearly shows what proportion of visitors reached the site through search engines, by referral or through direct access, whereas the 'Content Overview' provides a list of the most commonly accessed pages.

What makes Google Analytics special though?
Although Analytics boasts all the features and statistical data to be expected from a top-class keyword analysis and statistics tracker, it also features a number of additional tools which put it ahead of the most of the pack where ease-of-use and depth-of-information is concerned.

1. The Map Overlay
Essentially, this feature brings up a map of the world, highlighting the countries a site's visitors stem from. Clicking on a country produces a close-up view, along with a geographical breakdown according to the region and/or city from which visitors accessed the site. This tool in itself is invaluable for all those webmasters with geo-specific sites, concentrating on a particular catchment area.

2. The Site Overlay
This is conceivably Google Analytics' single most important feature from a webmaster's or online business owner's perspective, as it provides a hands-on view of visitor behaviour. When clicked, 'Site Overlay' opens the tracked web site in a new window and, after a moment's loading time, overlays each link on the screen with a bar, containing information about clicks to the target page and goal values reached [more about goal values in a moment]. Since it allows the webmaster or site owner to navigate his or her site and see exactly how visitors flow through it, it is difficult to imagine a more effective tool than this as far as raising a site's conversion rates is concerned.

3. Goals and Funnels
Unless the site being tracked is an information site which does not rely on generating sales or enquiries, conversion rates are as important as sheer visitor numbers. The 'Goals & Funnels' feature allows users to set up specific goals for their site, such as tracking a visitor to the 'Thank you for your enquiry' page for instance. It also allows the user to set up specific monetary values for each goal, and thus track the site's financial performance and profitability during any given period of time.

The term 'Funnels' refers to the specific path a visitor takes to reach the goal's target page. Since most web sites sell a number of different product ranges or feature a number of ways to enquire, all of which lead to a single 'Thank You' page, the funnel allows for the tracking of each individual path with a minimum of fuss.

4. Graphical Representations
A great many visitor trackers out there will present the collected information in a certain way, be it a list, graph, pie chart, flow-chart or whatever. Whilst all these methods of presentation are of course valid, it is nevertheless a fact that most users are different, and a pie-chart is not necessarily ideal for those users preferring to work with graphs or vice versa. Google Analytics however, allows users to choose between views on many of its reports. Although this may seem like a relatively minor point, it nevertheless makes things easier, as it allows the user to work with the view he or she is most comfortable with.

In Conclusion:
Google Analytics provides webmasters and site owners with a highly effective means of tracking visitors and analysing statistical data, easily the equal of most subscription based services in the industry.

Although some concerns have been voiced amongst more paranoid internet users, that Google puts everyone's collective data to its own evil demographic uses, there really are precious few reasons not to recommend this fantastic tool as one of the best means to boost any web promotion and marketing campaign.

About the Author: As a technical writer with over a decade's experience, Sasch Mayer has been living and working in the Republic of Cyprus since 2005. Currently under contract to IceGiant Web Design and Promotion Services, he mainly covers topics such as SEM and Site Promotion.

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Can't log in using Firefox?

We've recently noticed that many publishers are having trouble logging into their accounts after the latest Mozilla Firefox update. A number of publishers have reported that they're only seeing a sign-up page rather than a login form.

After a little digging and some testing, we've found that Adblock Plus, an add-on that sometimes gets installed with Firefox, can prevent you from accessing your account on the AdSense homepage. Our recommendation is to clear your cache and cookies and turn off the Adblock software before trying to log in at www.google.com/adsense. You may also wish to review our troubleshooting tips for login issues in our Help Center.

Thanks for bringing this to our attention!

Posted by Rajiv Sud - AdSense Publisher Support

--
Posted By Inside AdSense Team to Inside AdSense at 7/23/2007 11:31:00 AM

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You work hard for the money

You work hard for the money

It's almost the end of the month, which means that it's almost time for us to send our publishers their payments. We know you're eagerly waiting for your check or EFT deposit to pay your bills, so we'd like to answer some questions you may have and clarify what to expect over the next few weeks.

Will I be sent a payment this month?
You can check to see whether you're eligible for a payment at the end of July. Just visit your Payment History page, set the date range to 'All time', and find the amount in the 'Monthly balance' column corresponding to June. If this number is greater than $100 and you removed all holds from your account before July 15th, you're eligible for a payment at the end of this month.


Can you give me an actual 'end of the month' date?
Unfortunately, we can't. You may sometimes see that your payment is issued on the 23rd of the month, and at other times on the 29th. This is because all earnings are audited for accuracy every month, and this automatic audit process can take different amounts of time during each payment cycle. To keep things simple, you may wish to think of 'end of the month' as the last day of the month. After your payment is issued, please allow up to 6 weeks for delivery, depending on your location and the form of payment you've selected.

What about the 25th? I read somewhere that I'm supposed to get my checks by that day.
That's a reissue date that applies to the month after a standard delivery check is issued. Let's say you earned $200 in June and removed all payment holds before July 15th. We'd then issue you a check at the end of July, which we'd expect to reach you by August 25th.

I've selected EFT. Does that mean my payments get processed faster by Google?
No, the processing time is still the same for EFT and checks. However, once processed and issued, EFT payments typically reach publishers more quickly, since they're directly deposited into bank accounts. If you're issued an EFT payment at the end of July, we expect that you'll see it in your bank account by August 5th.

If you're issued a standard delivery check at the end of July, we expect that you'll receive it by August 25th.After reading through this info, we hope you feel like an expert on payments. :) We've used the current month in all of the examples, but feel free to refer back to this post again in the future. If you'd like to learn more about AdSense payments, we recommend reviewing our Payments Demo, Payment Guide, and subscribing to the AdSense Calendar.

Posted by Arlene Lee - AdSense Publisher Support

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More sleep for the AdSense Crawler

More sleep for the AdSense Crawler

Let’s imagine that you’re the AdSense Crawler. You’re bouncing along all over the Internet, visiting publishers’ sites, and letting the AdSense system back at Google know what the pages are all about. Then one day, you run into a site that asks you for a login and password. “Huh? I don’t have a username and password to this site. How am I going to crawl the pages behind that login?”

This is something our crawler sees every day here at AdSense. The result is that your users end up with poorly targeted ads and the AdSense Crawler ends up with sleepless nights, wondering what could have been — if only it had crawled those pages.
We’ve recently launched a new feature called Site Authentication to take care of this problem. Using Site Authentication, you can give our crawler access to your login-protected pages by passing it information to log into your site.

For example, let’s say your news site has a premium content area, with articles that only paying members can access. To get ads on those pages, you can use Site Authentication to provide our crawler with a test username and password. It’s an easy process that starts just by logging into your AdSense account and finding the ‘Site Authentication’ link under the ‘AdSense Setup’ tab. Once you’ve supplied us with a username, password, and a few other details, all you have to do is verify that you own the site through Google Sitemaps.

If this sounds a little complicated, don’t worry — just check out Site Authentication in your account and follow the instructions on the page. Please note that you will only have access to this feature if you’ve updated your AdSense login to a Google Account. We appreciate your patience as we roll out this feature to additional publishers.

If you need additional help, feel free to visit our Help Center. Once you’ve set up your authentication rule and verified ownership, it may take 1-2 weeks for our crawler to visit your site again. Your users will thank you, and so will the AdSense Crawler.

By - AdSense Publisher Support

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Search Engine Optimization forUniversal Search

Search Engine Optimization forUniversal Search - Back to Square One?By Scott Buresh (c) 2007

Organic search engine optimization, until recently, had been a fairly straightforward endeavor. The goal was to optimize the content on a website so that it would show up in the organic results on one or more of the major search engines - results that were comprised of nothing but other websites. However, in the middle of May 2007, Google began rolling out its new "Universal Search," something it had been working on behind the scenes for several years. This new search option may have long-term repercussions for every search engine optimization company in the industry if it is something that is preferred by the public at large and if it becomes the standard going forward.

What Is Universal Search?
Someone using Google's Universal Search will find that a query brings back results that encompass not only web pages, but also videos, blogs, images, news articles, and other media available online. While Google already had in place options for searching each of these areas individually, many searchers did not notice those options or did not know how to use them, a phenomenon that became known as "invisible tabs."

With Universal Search, there's no need to select a separate menu item - the search will return results that encompass many different types of media. For example, a search for "breakdancing" might bring up not only web pages about breakdancing, but also blog posts about it, videos showing technique, and news articles about it. It would not, however, give you the reason why you were wearing parachute pants and trapped in the eighties.
However, Universal Search hasn't been rolled out fully yet. Currently, certain terms will give Universal results, while other searches will remain the same as before. This is a classic Google move - roll something out gradually, see how it plays in the public eye, and then decide what to do from there. Basically, Universal Search as it exists right now is very likely to change, depending on user feedback.
And if the limited queries that now return Universal Search results do not garner positive responses, it's likely that Google will revert to its previous, webpage predominated results. They obviously don't want to löse market share, and they already learned a valuable lesson not long ago when they released a new algorithm that was poorly received and which was subsequently dialed back.

What are the Benefits of Universal Search?
Universal Search brings several benefits to searchers. A searcher no longer has to specify the media he or she is looking for - one keyphrase search will cover everything. And the results from a search will be more comprehensive in many instances, giving a well-rounded picture to the searcher that may include better information than would previously have been found in a search of just one type of media.

What are the Drawbacks of Universal Search?
The problem with Universal Search is that it can muddy the results, and it can also introduce irrelevant results that a searcher cannot use. A search for "Paris Hilton" (ever heard of her?) will bring up news, videos, and other information about the heiress. But it will also bring up a map of the city of Paris showing locations of Hilton hotels, something most searchers that typed that exact phrase probably did not have in mind. Plus, 28% of Internet users are still using slow dialup connections (1), according to RVA Market Research. Many of these people are likely not interested in videos or other results that require much bandwidth, and such users may turn away from Universal Search entirely - there are, after all, other search engines. No, really - there are.

In addition, there is no way to turn off Universal Search; as it exists right now, it is part of the standard "Web" search, eliminating the ability to simply search web pages and introducing a new wrinkle in search engine optimization efforts. Now, a website is competing not only with other websites, but also with all the other media that will be included in the results that an average searcher achieves. And Universal Search makes it difficult for Google itself to determine the relevance between different types of media, since the factors that determine a web page's relevance are much different than those that would determine a video's relevance, for example.
What Can You Do Now to Make Sure Your Site Is Ready to be Found in a Universal Search?
Clearly, Universal Search will change how an SEO campaign is run if it catches on. But this is a real if - users' search habits are hard to change overnight, even if you are Google and you essentially define what searching is and how it works. If it does catch on, you'll need to analyze the industry you are in and figure out which types of media might be most important for you. For example, if you are a real estate firm, images of the buildings and homes you are selling might become a very important part of your site, and so you will want to focus on adding alt tags to each image so that not only does your site show up for certain keyphrases, but your images do as well. If you are a business services firm, you instead might want to focus on news items produced by your company - press releases and white papers - and make sure that those are available to search engine spiders and optimized for critical phrases.
If you are working with an outside search engine optimization company already, now is the time to ask what they plan to do in regard to Universal Search. Your search engine optimization company should at least have an awareness of the magnitude of this new way to search on Google and should be able to present you with some sort of plan of attack, even if they plan to wait to embark upon the plan until they know for sure that Universal Search is going to catch on. If you are looking into hiring an outside search engine optimization company to launch a new campaign, the same holds true - ask your contacts at the firm how they are planning to handle Universal Search. They should at least be familiar with the concept and have a general outline to present to you.

Conclusion
If you thought that it was just Google that was working on what it calls Universal Search, think again. Yahoo, MSN, and Ask, as well as several minor search engines such as A9, are all working on their own versions of a universal search that will display different media types. These versions are currently still in the testing phase, but they could be rolled out at any time. What all this means for you and your search engine optimization company is that the face of SEO will be changing dramatically over the next several months - or it won't. Only time will tell. (1) http://www.birds-eye.net/directory/statistics/2007.htm - Accessed June 2007

About The AuthorScott Buresh is the CEO of Medium Blue Search Engine Marketing, which was recently named the number one search engine optimization company in the world by PromotionWorld. Visit MediumBlue.com to request a custom SEO guarantee of your company's search engine performance.

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Online Business Ethics

Online Business Ethics

Very simple: Be a source of integrity. Don’t be phony, people will know and not come
to visit your site again. Even worse, they will post a bad review somewhere on the
web and others will not even come to see for themselves. If you don’t know about
something, don’t pretend that you do.

Respect your customers, or prospective customers, and offer them something of value.
Give good information that will draw your customers’ attention and this will help to
build trust. It also gives them a reason to stay or come back again for more.
Follow-up with your customers, but don’t be a pest. Basically, don’t spam, don’t
steal, and don’t lie.

Just as in an offline business, there are ethics and standards that should be
followed. If you are starting an online business, you’ve probably spent some time
online already and can see that there are hundreds of thousands of businesses trying
to sell their products and information and services to you. Study how they do it.
Spend some time visiting the websites of your competitors, much like you would when
preparing a business plan for an offline business. Look for and evaluate the
following characteristics to determine the integrity of the business as a whole:

What are they selling?


When you first come to their index page, can you quickly and easily figure out what
they are selling? Is it a real product, an information product, a membership or a
service? Do they offer something of real value right off the bat for free such as
informative content or a related ebook? If you cannot determine within the first 30
seconds what they are selling or why they are in business, chances are that they are
just a hodgepodge of links put together to make the owner affiliate revenue.
However, if you do see something of value, stay a bit longer and evaluate further.

Can you contact them directly?

Look on the main page. Contact information could be in the top nav bar, on the side
nav bar or at the bottom of the page. Also, look for a direct link such as Contact
Us. Click this link and see where it takes you. Do they provide a physical address,
a contact name or email, and a phone number? These three things are a must for a
legitimate business. If an owner is not confident in his business enough to put an
address and contact phone number on his site, he must be hiding something. The final
test is to send an email to the company and see who responds and how long it takes
to get a response. Most one-person web businesses should be able to answer your
email within 1-2 business days.

Is the content valuable and correct?


One of my biggest pet peeves is spelling and grammar. If the owner has done his
research and knows what he is talking about, this should show in the quality of the
information on his site. A professional image depends on attention to details.
Presentation is everything. If you are going to put out information, it has to be
presented in an organized fashion with no mistakes. When I see more than one
misspelled word or grammar mistake on a website or page, I move on. If the owner has
not proofread his own material or verified the information on his site is correct
and presented professionally, I won’t be trusting that his products are much higher
in quality.

Is there a free trial or guarantee on the products and services being offered?

Those businesses that have developed a quality product or service and are confident
in it will not hesitate to put a guarantee on it. They will stand behind it 100%.
Even better are those companies that let you try the product or service for free.
This way you can test it out to see if it is indeed what you need and meets the
quality standards of a legitimate business.

How do they advertise?

Look at the other links on the website. Visit some of them to see the quality of
partners associated with the first business. Do the links take you somewhere
valuable and helpful? Is the business partnered with other legitimate businesses?
Also, how did you find out about the website in the first place and what in their ad
drew you in? Did the ad lie to you? Make sure that when you advertise that you don’t
misrepresent what you are offering. In addition, don’t be a spammer. Make sure to
develop a double opt-in email list that you can use to send valuable follow up
information to your customers. This will help to build loyalty as well as word of
mouth referrals.

Visit forums and pay-per-click sites to see the companies who are advertising the
same products and services that you are to find out what promotion methods they are
using. Use them as a starting point and try to set your standards of quality and
honesty a step above when developing your ads.

The bottom line is, there is good karma and bad. Even though we all know those
people in life whose bad karma hasn’t caught up with them yet, don’t join the crowd.
Be a leader, be a source of integrity, and provide a quality product or service that
you can stand behind. In the long run, this will help you build a profitable,
long-standing business rather than a fly-by-night get rich quick scheme.

About the Author:
Ruth Harris is a real entrepreneur who has helped many others start and promote
their online business. Visit http://www.iprofit.viral-business.com to get over 170
best-selling eBooks and software titles with Master Resell Rights and ready made
profit-pulling minisites all for one low price.

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Mid-day more than midway to success

Mid-day.com is a newspaper website for readers in Mumbai, India which
has been in the AdSense program since 2005. According to Gauri Daswani,
who was the Mid-day.com Assistant Manager at the time, 50% of the
site’s revenue is generated through AdSense. “Monetization has become
much easier with the AdSense model,” she says. “To ensure good results
from AdSense, it is imperative that we create compelling content which
in turn accounts for a good user experience and definitely benefits
Google’s advertisers.”Initially, Gauri and her team relied on fixed ad
colors and placements. They noticed that the site was earning a similar
amount of revenue each month. “We had a problem choosing color codes
and ad placements, which we didn’t know could actually impact our
revenue so drastically,” she remembers. But she soon found the benefits
of testing with custom channels.”We placed channels on the ad units and
changed the ad positions to understand the performance of each unit,
resulting in much higher revenue,” she says. For example, Gauri added a
300×250 medium rectangle to the bottom of each article and moved her
link unit from the right sidebar to the left. In addition, she updated
the colors of her ad and link units to match the look and feel of the
rest of her site. Together, all of these changes resulted in a 60%
increase in revenue.”It is now easy to optimize the site’s performance
with custom channels. They give us a complete picture of how different
ads are performing on our site, and help us to compare all ad units and
pages,” Gauri comments. Even now, her team continues to experiment with
other changes to find what will perform best for Mid-day.com. “We have
learned that subtle changes can produce significant results.” Posted by
Warren Pereira - AdSense India Publisher Support

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By Inside AdSense Team to Inside AdSense at 7/10/2007 09:13:00 AM

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An excuse to enjoy the outdoors

It’s summer. It’s gorgeous outside. You shouldn’t be inside, tethered
to your computer, checking your AdSense reports on a sunny Saturday
morning. Life is too short! To help you achieve better AdSense-life
balance (and, okay, technically to perform routine system maintenance),
your AdSense account will be inaccessible starting at 10am PDT on
Saturday, July 14th. As usual, your ads will keep running and your
reports will keep tracking during this time. While the maintenance will
be over at 2pm PDT, feel free to spend the rest of the day - nay, the
whole weekend! - enjoying yourself in whatever fashion you choose. And,
hey, if you choose to spend it optimizing your account, who are we to
argue?Also, to give our international publishers a better idea of how
the maintenance might affect your weekend activities:New York — Go for
a walk in the park at 1:00pm SaturdaySao Paolo — Challenge your
neighbor to a game of futebol at 2:00pm SaturdayDublin — Head out for
a pint at 6:00pm SaturdayNew Delhi - Dance the night away at 10:30pm
SaturdayTokyo — Sleep right through it at 2:00am SundayPosted by Julie
Beckmann - AdSense Publisher Support

–
By Inside AdSense Team to Inside AdSense at 7/13/2007 05:51:00 PM

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Should I Put my Business Name in the Title Tag?

Should I Put my Business Name in the Title Tag?



The html title tag of a web page's html header is the single most important "on
page" element when it comes to search engine optimization. That being said, is
the best use of this valuable real estate served by including your business name in
the title? Chances are the answer is a resounding "no!"

The title tag is an html tag which occurs in the header of a web page's code. The
first thing I look at when I get a call from a prospective client is their title
tag. More often than not, this tag is being used improperly, to the extreme
detriment of the client.


Recently SEOMOZ.org released its rankings of the ten most important factors in
search engine rankings. The title tag came in at number 1, and this is no surprise
to any SEO that has been around for awhile. Google especially pays a lot of
attention to title tag content, and uses title tag information heavily to ascertain
the relevant keyphrases for which to rank a site. The opinion of search engine
experts is unanimous on this one - keyphrase use in the title tag is the number one
"on page" factor affecting search engine rankings. This is not disputed,
theorized or subject to professional debate. It is a fact.

Given this fact, we must look at how to best use the title tag to optimize our site
for search engines. Many sites place the business name in the title tag (or even
worse yet leave it blank or with default content such as "untitled
document" or "home page"). Any of these variations can be disastrous!

Let's use an example of a company that manufactures widgets. The primary keyphrase
for that company would be "widgets", this being the phrase for which the
company would like to rank highly for in the search engines. Now let's assume the
company name is "ACME Manufacturing Company, Ltd.". Notice that the word
"widgets", which is the desired keyphrase, is not extant in the company
name.

So the company goes out and builds a wonderful web site to promote their widgets.
However, throughout the site the title tag contains the following content:
"ACME Manufacturing Company, Ltd." What is the effect of this?



First off, the effect of this is that the site will likely rank highly for the
search query "ACME Manufacturing Company, Ltd.". The problem is that
nobody is searching for the company name, they are searching for widgets. So all of
ACME's competition shows up in the search engines for a widget query, but poor ACME
is nowhere to be found. How do we help ACME rank highly for the search query
"widgets"? We must optimize the title tag for the search engines by
replacing the current title tag content with the desired search query:
"widgets".

Generally speaking, the company name should never appear in the title tag unless you
actually expect to derive most of your traffic from searches involving your company
name. As this is a rare situation, avoid the temptation to put your company name in
the title tag - save it for elsewhere on your page. Put your desired search
keyphrases in the title tag, and leave it at that.

Following this methodology throughout your site by optimizing title tag content for
each page according to the desired search query for that page will be a major step
in the right direction for high search engine rankings.



About the Author:

Matt Foster is the President of ArteWorks SEO, a top 5 search engine optimization
company in the world. For more information on search engine optimization, please
visit http://www.arteworks.biz.

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Striking Keyword Gold

Keywords are all the buzz these days, but the migration of keywords from what they were a year or two years ago to where they are now is a different thing altogether. Authors, entrepreneurs and business owners know they need keywords in their web site, in their press releases and in their articles but they don't often know how to find these keywords or what the best keywords are to use.



When your web designer says to you: "Pick your keywords for your web site" the first thing you think of are the root or "gut feel" keywords. These are almost always wrong. Why? Let's dig into this further and find out.









Let's say you're looking for a doctor. Are you going to go online and search for the keyword: "Doctor" Doubtful. You'll probably go online and search for doctor + internal medicine + San Diego, meaning that you want to find a doctor in your specific area and for your focused needs. If, as the doctor, you used the keyword "doctor" you'd end up with a mishmash of traffic to your site and, if you were using these keywords for articles or press releases, neither of those would bring up much in the search engines.

Why keywords?

The long tail has really forced us to dig further into our markets than ever before. In fact research has shown that regardless of the type of search someone is conducting, a consumer who uses focused, finite language is much more likely to buy than a search based on "gut feel" words. Let me give you an example.

Let's say you're looking for a red car, you want a new car and it has to be red. On a fluke you think: "Hey, Lexus makes a nice ride, let me see what comes up when I do a quick search." So you plug in the keywords: red + Lexus, what do you find? A hodgepodge of sites related to everything from the Lexus that someone is trying to sell on eBay to the guy so in love with his car he's created a MySpace page about it.

Chances are it doesn't really matter because you weren't that interested in the red car to begin with. But if you search on more finite terms, let's say red + Lexus + 4WD + sunroof, now we're talking a consumer who is 95% closer to a buy than the guy Googling "red + Lexus". In order for you to find your audience in the maze of traffic and the enormity of messages online, you'll need to get very, very focused.

Getting clear, getting focused

So how can you get focused? Well first, why not try surveying your customers or readers? Ask them to fill in a quick little survey and see what search terms come to mind when they think of your book, message, or product (to get more "buy in" to this survey, offer them a freebie if they do it).

Other ways to gain access to keywords are keyword search tools like Wordtracker and Overture. Both of these sites have a learning curve and Wordtracker does have a monthly fee (but if you have all your data together they offer a free one day trial that might get you started). But buyer beware! According to AME's keyword expert, Susan Gilbert: "If you go to http://inventory.overture.com and type in your keyword, you will get the results from search in Yahoo for that term only for the prior month.

"However, these numbers are not accurate.(Every time someone types a keyword into yahoo for SEO purposes, it counts as a search). Search numbers are only part of the equation, however. You have to evaluate the "results" aspect (how many pages of information are available in that search engine for that term). It's finding the perfect relationship between a keyword that has enough searches with low(er) competition that will tell you the best keyword terms for your purpose."

As you're navigating through a site like Overture, they key is to look for supply vs. demand. Ideally you want a keyword that's being searched on that doesn't have a ton of supply. Let's take the diet industry as an example, if you're trying to promote your message of diet and healthy living, using the word "diet" in your article, press release or web site keywords probably won't get you much ranking. Why? Well everyone in this market is using this same word, but if you dig even further into this market you'll find that the search term: "Lose weight fast" is getting a lot of searches but very few returns. When that's the case those are the keywords you want to zero in on.

So how do you know if your keywords are working? Test them. You'll see very quickly if they're working or if they're too general to matter. Sometimes the only way you can find out is if you test, test, test. Web 2.0 strategies are always growing, building and changing. And speaking of changing, you might wonder how long keywords will last. Well, that depends. According to Gilbert: "Keywords could work for months or years. There's no telling because the WWW is constantly filled with new sites and new information. Use the keywords immediately, and for as long as you are getting results."

Once you finalize your keywords you'll want to use them, but not overuse them. I'd recommend using your keywords in the article or press release title, then once in the first paragraph and once in the last paragraph. This will tie in your words nicely without overusing them.

The key with keywords is to understand that the more focused you can get, the better your results will be. Yes, it's a lot of work but the benefits can be enormous and like anything on the 'Net, it's growing and changing and if you can adapt and learn, you can grow your campaigns and your success!

About the Author: Penny C. Sansevieri, CEO and founder of Author Marketing Experts, Inc., is a book marketing and media relations expert whose company has developed some of the most cutting-edge book marketing campaigns. Visit AME.

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Speedy optimizing - a quick fix

Speedy optimizing - a quick fix
Would you like some tips on maximizing your AdSense ad performance?
Check out our recently updated Optimization Demo. In about five
minutes, we cover popular topics from optimal ad locations to the best
performing ad formats. Once you've watched the Optimization Demo, you
can start applying these techniques to your ad units immediately. Good
luck optimizing!Posted by Alton Lee - AdSense Publisher Support

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By Inside AdSense Team to Inside AdSense at 6/22/2007 08:10:00 AM
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Electronic Funds Transfer (EFT) From Google AdSense

You may have heard that we're committed to doing business in environmentally friendly ways at Google. As an AdSense publisher, you can help in these efforts by signing up to receive your AdSense payments via Electronic Funds Transfer (EFT).
EFT payments eliminate the paper required to print and send you your check, since they're deposited directly in your bank account just days after they're posted to your Payment History page. There's another advantage: you'll have access to your payments sooner. EFT is the fastest and greenest payment option available, and signing up is simple. Get your banking details ready and simply follow the steps in our Help Center.
Currently, EFT is available to publishers in these countries. However, please know that we're working to offer EFT in more regions, and we'll be sure to announce any updates here. If you're still hesitant about signing up for EFT, we'd love to hear your thoughts.

Refference - AdSense Publisher Support
=========================================


Mungkin lu pada pernah dnger kalo Google telah berkomitmen, menciptakan lingkungan bisnis yang user friendly dan simple bagi AdSense Publisher. Hmm…gue sendiri emang pernah dnger sih..bahkan sampe sekarang masih terus diupayakan bro!..tapiiii itu bukan berarti google sebelum – sebelumnya ga user friendly yak? Alnya yang dibahas kali ini cuma bagian AdSense dowank..

Haha….berangkat dari cuplikan diatas, kali ini google bner-bner bikin heboh…gimana ga heboh..Google kini menyediakan teknik pembayaran untuk AdSense Publisher nya, tim AdSense menyebutnya EFT (Electronic Funds Transfer) atau Transfer Dana Elektronik. Hiiiiiiii..seruu kan?

Gini ni ceritanya, kalo sebelumnya pembayaran AdSense hanya menggunakan Print – an Cek yang dikirim ke alamat Publisher nya, lalu Publisher Support AdSense menganggap bahwa hal ini mengakibatkan pemborosan bagi Marketing Google AdSense, bayangin aja, berapa exemplar cetakan Cek untuk masing – masing Cek yang dicairkan AdSense…

Kelebihan teknik pembayaran EFT ini tentu saja memudahkan publisher dalam mengontrol payment history dari account na masing – masing. Sebelumnya Publisher terlebih dahulu, mengisi Data Bank yang dijadikan sebagai tujuan transfer dana AdSense na..

Dengan EFT sistem ini, akan mempeercepat update data History Payment pada account AdSense, kira –kira selang beberapa hari setelah Dana ditransfer Google, History Payment pun akan diupdate.

Untuk mengaktifkan Feature EFT ini, menurut Publisher Support na, Sign Up na gampang bro.
Sayangna ga semua Negara yang bisa bro…Lu bisa liat di daftar negara yang disediakan pada EFT Sistem na.

Tapppiiii bagaimanapun, pihak google AdSense saat ini sedang berupaya merangkul region / negara – negara lain nya untuk bisaa menikmati feature barunya EFT ini.

Hairul Azami

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