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How Social Search is Changing SEO

Posted In: , , . By dr.emi creative design

Facebook and Bing jointly announced an agreement that would allow Microsoft’s search engine to return results based on the Facebook “Likes” of the searcher’s friends. Additionally, Google recently began including Twitter updates in search results. It’s a natural innovation that fits into the business models of both companies and takes the trend of individualized search results to the next logical level: results tailored to the searcher’s existing social footprint.
SEO insiders have wondered whether this new search innovation would affect placement strategies, and the simple answer is yes. Yes, there will be changes to the way SEO professionals run their clients’ campaigns. Yes, this will affect the industry as a whole. And yes, we believe SEO professionals will have to adapt to meet ever-evolving needs.

Changing the Method, Not the Mission
To think that this development is rocking the SEO world however is to misunderstand the realities of the industry. In roughly 15 years of existence, SEO has grown from being a small wildcat operation run by webmasters and content services to being one of the most dynamic, fast-growing sectors of the tech market. The reason for this rapid growth is because — not in spite –- of the constantly evolving nature of search engines.

While the Bing-Facebook agreement and the recent updates to Google will change elements of how we do our business, the fundamentals will remain the same. As much as innovation shapes the day-to-day processes of optimization, the core foundations of the industry remain unchanged. The goal still is placing clients at the top of results pages, whether this is through organic search, paid search or social media.
Social media is nothing new in the world of online marketing. Facebook alone has 500 million users and Twitter feeds are already making their way into search results. Before long, results may integrate other social networking sites that don’t even exist yet. What the Bing-Facebook agreement is indicative of is the many changes that have taken SEO from a small-time game to a major, innovative industry. SEO is not about counter-punching, and it’s not about simply reacting to the changing search-engine landscape. Instead, it is about growing and evolving alongside search engines.

How Twitter Can Help B2C Companies
Most people think social media marketing just means Facebook marketing. As the 800 pound gorilla of the social networking space, it’s understandable that so many companies have turned Facebook into the hub of their social media marketing campaign. Both B2C and B2B companies have found great success with Facebook, seeing an increase in brand recognition, consumer engagement and more. But Facebook isn’t the only social player on the block that B2C companies would be wise to invest their time in. Twitter helps you connect with your audience in a whole new way and add another level to any social media marketing campaign.

Research indicates that Twitter is a favorite social networking platform among early adopters and influencers. It’s no secret that a small percentage of Twitter users are the authors behind a vast majority of the Tweets. But these are the kinds of consumers a B2C company should want to connect with, as they are more likely to become brand loyal.

Here are some practice ways a B2C company can utilize Twitter:

1. Get more connected with your customers
Recent research has shown that Twitter is the preferred social network among consumers for learning about new product updates. The constant, real time stream of information that fuels Twitter makes it the perfect place to share information about things like software updates and product launches. Most consumers look to a company’s Facebook page as a way to learn about discounts and sign up for promotions. Twitter, on the other hand, is often viewed as a direct line of communication with the company, making it the perfect platform for staying connected with favorite B2C brands.

2. Twitter is mobile
As the amount of smart phones in the market grows, mobile marketing becomes an increasingly important component of any marketing strategy. Twitter may be one of the more simple social networks (it doesn’t get much more basic than a 140 character cap), but that is exactly why it is so mobile friendly. Whether someone is looking at Twitter on a computer or on their phone, the format is very similar—a scrolling list of Tweets. B2C companies don’t have to develop a mobile version of their Twitter account to make sure it is easily accessible/readable by mobile devices. Read more at



Since Google launched the controversial Panda update in February, anxious webmasters and publishers have been waiting for the day when it would go from just a U.S. change to a global change. That day came this week, as Google announced it had expanded the "search quality" algorithm worldwide for English language users.

Many sites were reported to have lost major traffic and search rankings as a result of the U.S. roll-out. We've expected these sites to be further devastated as Panda made its way to more countries.

Side note: just in case there is any confusion (there has been in the past) since Google didn't use the word "panda" in the latest announcement, Matt Cutts did call it that:

Today Google rolled out 'Panda' algorithmic improvement globally to all English-language Google users

Believe it or not, not everyone's quick to comment on how their traffic has been impacted. EzineArticles was one of the sites that was hit hard, and quickly began making changes to its content approach following the U.S. update. They talked about this on the company blog. No new blog post yet.

The last time I reached out to CEO Chris Knight for comment on the site's traffic post-Panda, he didn't want to offer any - although he did provide another update on the blog in March.

Mahalo CEO Jason Calacanis, who had to resort to layoffs because of the Panda update did comment on the situation. "We were impacted starting on February 24th and haven't seen a significant change up or down since then," he tells us. "We support Google's effort to make better search results and continue to build only expert-driven content. This means any videos and text we make has a credentialed expert with seven years or 10,000 hours of experience (a la Malcolm Gladwell)."

He pointed to the following examples:

"Everything we're doing is now expert driven. Period," Calacanis says. "Google's Panda update has ended the age of casual, non-expert-driven content. We're hopeful that as Google continues to tweak their algorithm our experts and their content will be rewarded."

Morris Rosenthal of Foner Books (a Panda victim whose story we looked at here and here) tells us, "As far as the algo goes, I think my initial take was 100% on. It's just brand names and social sites now. I'm even seeing Google Answers ranking for many queries, despite the fact they shut Answers down in 2002! But it was 'social.'"

Last week, we looked at a report from marketing firm iCrossing, which seemed to indicate benefits for big brands as well.

We've reached out to Suite101, and Demand Media for comment on the update, and have nothing so far.

Google's Amit Singhal told webmasters, "Based on our testing, we've found the algorithm is very accurate at detecting site quality. If you believe your site is high-quality and has been impacted by this change, we encourage you to evaluate the different aspects of your site extensively. Google's quality guidelines provide helpful information about how to improve your site. As sites change, our algorithmic rankings will update to reflect that. In addition, you're welcome to post in our Webmaster Help Forums. While we aren't making any manual exceptions, we will consider this feedback as we continue to refine our algorithms."

Following the initial launch of the Panda update, we looked at some things that are known and some things that are possible, with regards to what publishers and webmasters should take into account. Given Google's specific reference to their quality guidelines in the latest announcement, this seems like the best place to start. Here's Google's list of "specific guidelines":

About the Author:
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow WebProNews on Facebook or Twitter. Twitter: @CCrum237 


Surgery Squad adds a third ad unit to its pages to boost performance and AdSense earnings by 200%. educates patients about what takes place during surgical procedures through interactive, virtual surgery modules. Creator Eric Bort recently spoke with us to describe how he’s optimized Surgery Squad’s AdSense performance and revenue by simply adding a third ad unit to his pages.

Inside AdSense: Can you tell us a little about how Surgery Squad got started?
Eric Bort: I launched Surgery Squad in August 2010 after having spent more than a decade developing corporate training and e-learning programs. As part of these programs, I’d created some virtual surgeries which were well-received, so I decided to make a website devoted to this topic. People have lots of questions about surgeries. They want to know, “What happens to my body while I’m asleep on the operating table?” It’s a very intriguing topic from a human perspective.

IA: What role does AdSense play in your business?
EB: We’ve used AdSense on Surgery Squad since its launch, because we’ve previously seen a lot of success with AdSense on some of our other sites. AdSense is currently responsible for all of Surgery Squad’s revenue. It was really quick to set up – once our account was approved, we were up and running within 10 minutes. And with the breadth of advertisers in the network, I know that AdSense will always have high quality ads to display.

IA: Why did you decide to add another ad unit to your pages?
EB: I received an optimization tip from the AdSense team suggesting I maximize revenue by adding an additional ad unit to my pages. Initially, I was wary of overwhelming visitors with ads, because it’s very important to me to create a good user experience. But I decided to give it a try because I know how important it is to test new strategies and see what works best. So, I added a third ad unit to all my pages, toward the bottom of each page.

IA: What were the results? Would you recommend this strategy to other publishers?
EB: I was surprised to see the new ad unit performing just as well, if not better, than the other two ad units. I think it’s due to visitors who scroll down to the bottom of the page to add comments, and then find ads they want in addition to our content. Our clickthrough rate has increased substantially. It’s amazing. Our eCPM has also increased 168 percent and our overall revenue earnings have grown by more than 200 percent. With this additional revenue from AdSense, we’re able to cover our costs and sustain our business. To know these costs are covered is hugely important when you’re running a small business.

I’d recommend that other publishers consider optimizing revenue by adding new ad units. If presented in the right way, ads can enhance the user experience. But it’s really important to test and see what works best with your content, format, and user behavior. Have the patience to wait and see what works and what doesn’t.

If you want to add an additional ad unit like Surgery Squad, sign in to your account today.



Two weeks ago, we had the pleasure of welcoming 120 of our publishers from Germany, Switzerland, Austria, Italy, and France at an AdSense publisher event in our Google office in Zurich.

The agenda of the day included seminars and presentations about:

  • Trends in the online advertising market and how to use them for your site
  • Our best tips to optimize your AdSense earnings
  • Using DFP Small Business to get more out of AdSense
  • Website usability
  • The truth about common SEO myths

We also offered attendees 1-on-1 site consultations with a Google AdSense optimization specialist and ended the day by kicking back with pizza and beer to get to know one another a little better!

It was great to meet you in person to learn more about your businesses and experience with AdSense. We were thrilled to hear positive feedback from the attendees on the event and hope to offer a similar opportunity in a city near you soon!

Interested in attending future Google AdSense events? Check your Account settings and make sure you’re opted in to our mailings so we can inform you about our upcoming events!

Posted By Inside AdSense Team to Inside AdSense at 4/11/2011 08:26:00 AM


We constantly strive to provide more payment options to our publishers around the world so you can receive your earnings as safely and quickly as possible. As part of this effort, we're very excited to announce the arrival of Western Union Quick Cash® payments for Mexico!

For those of you who aren't familiar with this form of payment, Western Union Quick Cash payments are free and will reach you faster than checks. Payments will continue to follow our normal payment schedule and are available for pickup in your local currency at your local Western Union agent the day after they're issued.

A couple of things to note: We can send Western Union payments only to publishers that have an individual account at this time. Also, the payee name on your account must exactly match the government-issued ID card that you'll use when picking up your payments. For more information on how to sign up for and pick up Western Union payments, please visit our Help Center.

We know that many of you are still waiting for new forms of payment and new delivery options for your country, and we’re working hard to make this possible. Stay tuned to the blog as we work to improve the payments experience for publishers around the world!

To read this article in Spanish, click here.


Posted By Inside AdSense Team to Inside AdSense at 4/08/2011 08:30:00 AM


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Reviews Can Help You Rank

Posted In: . By dr.emi creative design

By Aliza Earnshaw (c) 2011
If you're running a business that depends on local traffic, you probably know that good reviews can bring more customers through the door.

But did you know that getting reviews - and not necessarily just good ones - can help your business rank better in search results?

If you're running a business that depends on local traffic, you
probably know that good reviews can bring more customers through
the door.

But did you know that getting reviews - and not necessarily just
good ones - can help your business rank better in search results?

It's true. Getting customers to review your company on your
Places listing
, in Yahoo! Local, Bing, CitySearch, Yelp
and other review sites helps you in a couple of ways:

- Ninety percent of consumers consult the Web before they head out
of the house to make a local purchase. Yes, you read that right -
90 percent, according to digital marketing analysis firm eMarketer
. If your business has plenty of reviews for people to
read - and most are enthusiastic, or at least positive - you're
likely to get some new customers. That's because 70 percent of
people believe in the validity of reviews written by strangers,
according to The Nielsen Co.

- Having reviews of your business in several places - including
your website - can improve your search engine optimization
and help you rank higher in search results. That's because
search engines now look at reviews as an indication that a
business matters. And if you've got plenty of reviews, you may be
able to occupy more than one place on a page of search results.

 Take a look at how much "real estate" Voodoo Doughnuts takes up on this search engine
results page, called a SERP in SEO-speak. The company has hit gold
with the top three spots. Voodoo also has the top spot in local
results - the list headed "Places for donuts near Portland, OR" -
and yet another spot lower down in local results.

Note that Voodoo Doughnuts' place page shows 3,015 reviews. That's a
lot of reviews, and they're clearly helping this already-popular shop
get noticed by anyone searching for donuts in Portland, Oregon.

I'm Not a Doughnut Rockstar. How Do I Get Reviews?

The good news is, it's not that hard to get more of your customers
to review you. Adopting just a few practices recommended by
local-search guru Mike Blumenthal can
help your company's website, Google Places page and other
listings appear higher in searches - and win you more business.

A quick summary of how to get more reviews:

   1) Get your company listed everywhere on the Web it makes
sense for your business.

   2) Ask for reviews - see suggestions below.

   3) Deliver great customer service so people will want to
review you, and so the reviews will be mostly good.

First, Stake Your Claim

There have always been directories and listing sites on the Web,
though the ones most in favor with searchers tend to change over

Some good places to get listed: offers free
help for getting your business listed at top sites on the Web,
including Google Places,
Yahoo Local, and others.
GetListed tells you which listing sites are free,
which cost money, and advises you which paid sites might make
sense for your business. The site also offers a tool called Local
Dashboard that helps you track your online listings. - Yelp is famous for
its reviews of restaurants and other retail and service businesses.
Local search expert David Mimh, who runs,
says the site is essential for any bar or restaurant to list on Yelp. - It's not
as popular as it was a few years ago, but CitySearch is still
where many people go to choose a restaurant or other local business.

Use any site where you know your customers are. Mike
Blumenthal suggests choosing the sites that your customers favor.
How would you know that? Well, you could Google your direct
competitors to see where they've been reviewed, and make sure you
have listings on those sites. If you own a pet supply business,
and you know of sites where pet owners exchange news and tips -
and you can list your business there - do it. has a page
about virtually every site on the Web. Each website profile has
editable fields where you can add your contact information, a
short summary about your site and your logo. There's also a
wiki section where you can write as much as you like about
your site and your business, and include links back to your
site on keywords that matter for your business. Under the

AboutUs DoFollow policy,
those links can become follow links, and add some SEO
value for your site.

How To Get Reviews: Make it Easy

Mike Blumenthal says you must make it very easy for people to
review your business. One great strategy is to create a special
page for reviews on your website - for example,
'''''' - so people can leave
their comments easily on your site. You can put the URL for that
page on your business card, and hand it out to everybody. You could
even print up a special thank you card with the reviews page
printed on it, and slip it in with your customers' purchases when
you bag them.

Mike also suggests creating a QR code for your reviews page, and
having it printed up fairly large, to display in your storefront
window. A customer can then scan the QR code with her phone, and
maybe even write a review of your business right then and there.
Or have the QR code link to your Google Places profile.

Once you've listed your business at the sites mentioned in the
section above, you can also print the URLs for those listings on
a card, or use QR codes, to make it easy for people to get to your
review sites. One caution: You can't directly ask people to review
you on Yelp - that can get you banned from the site. Nonetheless,
lots of people know and use Yelp, so it's still a good idea to be
listed there.

How To Get Good Reviews

It may sound simple, but the best way to get reviews is to deliver
a good experience. Treat customers with courtesy and respect, provide
a good product or professional-level service, and most of your
reviews will be good.

Another easy way: Ask for reviews. When someone tells you how
pleased they are with your company, ask them if they'd be willing
to put it in writing. Guide them to the location where you'd most
like the review to appear. Making it easy for them makes it more
likely they'll do it.

Anticipate that things will sometimes go wrong, and give people
a way to let you know what's gone wrong, so you can put it right
immediately. Display your phone number prominently on every page
of your website, so people can call you. If the phone isn't the
best option, or you want to give more options, put a big "Contact
Us" button on every page, and provide full contact options on the
page it links to. It goes without saying that when people contact
you with a problem, you must help them quickly and graciously.

Providing quick and easy ways to contact you engenders trust in
people who come to your website. If you're willing to be contacted
that easily, you must be trustworthy - the exact opposite of those
shady sites that provide no contact information at all.

Another big benefit: Helping a dissatisfied or perplexed customer
can earn you an enthusiastic fan who's more than willing to give
you a good review. And that review is one more building block for
growing your online presence.

About The Author
Check out how your home page looks to search engines and people
with the free Home Page Analysis. Want a deeper look at all your
site's pages? Try an AboutUs Site Report.

This article was contributed by Aliza Earnshaw

Aliza is the editor-in-chief at AboutUs. She works with the content
on our website, and the people who create it. @AlizaEarnshaw



iCrossing does online marketing for numerous big brands, and says it has noticed some trends in which some of these brands have either risen in rankings or remained flat since the Google's Panda Update, for keywords where other sites dropped off the grid. 

Do you think Google got it right with Panda? Tell us what you think.

iCrossing counts plenty of big brands among their clients. Among them are: AAA, Auto Trader, BMW, Chevron, Coca-Cola, EA Games, eBay, FedEx, Hyundai, Kia, Marie Claire, Mary Kay, MasterCard, Mazda, Nokia, Porsche, LEGO, and Toyota, to name a few.

Collin Cornwell, VP of natural search at iCrossing, has shared some data looking at a couple examples of big brands that have followed the trend. He would not get into names, but calls them a "premier travel and hospitality client," and a "big-time banker."

It's worth noting that these companies also saw no changes in Bing or Yahoo, and tha we don't know what the content for the pages in question actually looks like - a key piece of the puzzle, obviously.

Here's some data from the travel site:

iCrossing Data for travel site

According to iCrossing, Page 1 ranking increased 18% from the big brand from the beginning of the year, and 6.3% from when Panda was released, while brands like Suite101 and saw 96% and 95% drops for the same keywords.

And some from the Bank:

iCrossing Data for travel site

The bank saw an increase of 45% for all non-branded keywords from the beginning of the year, and 10% increase in Page 1 placements since Panda. Smaller brands saw 94% - 84% drops.

"Google has been favoring big brands for years – starting with its 'Vince Update' back in 2009 and then again in 2010 when Google decided to include BRANDS in related searches," said Cornwell.

"While the Panda update wasn't meant to affect large brands directly, the change(s) seem to have had an indirect impact as the 'lower quality' sites continue to slip down in the search engine results pages," he added.

By nature, big brands tend to get more links, more sharing, and more engagement. They also generally have more resources to apply to marketing tactics, web development, and design - all of which can play directly into how their content is viewed in Google.

The question is whether or not this approach works. Is content quality synonymous with brand recognition? No, but it is related. Brand recognition is directly related to trust, but not all big brands are well-liked or trusted by everybody. This is why Google's domain-blocking features and the +1 button are perhaps two of the most important updates to Google's search quality practices we've seen in a long time.

Quality is in the eye of the beholder, and these features give more say to the people. That said, there is a great potential for both of these to be abused by users. Google recently said, "as with any new ranking signal, we'll be starting carefully and learning how those signals affect search quality over time," regarding the +1 button.

Here's what Google's Matt Cutts had to say about big brands ranking in Google a couple years ago:

Is Google putting more weight on brands in rankings?

Why do big brands rank so well?

He said he disagrees that big brands always do well, and that Google often hears complaints from big brands who don't think they're doing as well as they should.

About the Author:

Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow WebProNews on Facebook or Twitter. Twitter: @CCrum237


Our goal at Google is to get you the most relevant results as quickly as possible. But relevance is about relationships as well as words on webpages. That’s why we recently started to include more information from people you know—stuff they’ve shared on Twitter, Flickr and other sites—in Google search results.

3/30/2011 11:07:00 AM

Today we’re taking that a step further, enabling you to share recommendations with the world right in Google’s search results. It’s called +1—the digital shorthand for “this is pretty cool.” To recommend something, all you have to do is click +1 on a webpage or ad you find useful. These +1’s will then start appearing in Google’s search results.

The +1 button will appear next to each search result

After pressing the +1 button, you have the option to undo the action immediately

Say, for example, you’re planning a winter trip to Tahoe, Calif. When you do a search, you may now see a +1 from your slalom-skiing aunt next to the result for a lodge in the area. Or if you’re looking for a new pasta recipe, we’ll show you +1’s from your culinary genius college roommate. And even if none of your friends are baristas or caffeine addicts, we may still show you how many people across the web have +1’d your local coffee shop.

The beauty of +1’s is their relevance—you get the right recommendations (because they come from people who matter to you), at the right time (when you are actually looking for information about that topic) and in the right format (your search results). For more information about +1, watch this video:

So how do we know which +1’s to show you? Like social search, we use many signals to identify the most useful recommendations, including things like the people you are already connected to through Google (your chat buddies and contacts, for example). Soon we may also incorporate other signals, such as your connections on sites like Twitter, to ensure your recommendations are as relevant as possible. If you want to know who you're connected to, and how, visit the “Social Circle and Content” section of the Google Dashboard.

To get started +1’ing the stuff you like, you’ll need to create a Google profile—or if you already have one, upgrade it. You can use your profile to see all of your +1’s in one place, and delete those you no longer want to recommend. To see +1’s in your Google search results you’ll need to be logged into your Google Account.

We’ll be slowly rolling out +1’s, starting in English on If you can’t wait to start seeing +1’s, we’ll soon let you opt-in to the launch by visiting our experimental search site. Initially, +1’s will appear alongside search results and ads, but in the weeks ahead they’ll appear in many more places (including other Google products and sites across the web). If you’re an advertiser and want to learn more about how the +1 button works on search ads and websites, visit our AdWords blog.

We’re confident that +1, combined with all of the social content we’re now including in search, will mean even better, more relevant results than you get today.



2010 SEO Predictions That Came True

Posted In: , . By dr.emi creative design

A SPN Exclusive Article By Warner Carter (c) 2011
Each time a year ends, we encounter countless bloggers and writers who share their thoughts about the incoming year. Some predictions are theoretically supported and some are just plain wild guesses. Predicting what's in store for the next year is almost a tradition for writers, even those not involved in SEO and Internet marketing. Sports writers, business analysts, music critics, and amateur writers - they all follow this unsung tradition. Many think that this tradition is worth following because nailing a wild guess or a well-researched fact means only one thing: respect from your readers.

It's only the third month of the year but some predictions from last year have become realities. People didn't ever expect that the realization would be this quick, but, unbelievably, many predictions are coming true right now.

The Power of Content Length

This was a common prediction that was heavily criticized. I read on some blogs last year that Google would be considering a site's content length as a determining factor for site ranking. Experts and SEO veterans commented that this was an amateur's prediction, but they all ended up wrong. As a result of this latest algorithm update, many guest blogging sites have increased their minimum article length to 450 words, and some are requiring even lengthier articles. Perhaps this recent update caused content-related terrors to some SEO geeks. They'll just have to remember that quality is still better than quantity.

Mobile Search Growth

Both local and global search benefited from the rise of high-tech phones which provide consumers mobile Web browsing. The growing rate of free Wi-Fi zones over the country also made browsing even more accessible to mobile phone users. Mobile browsing changed the way people use the Internet. Browsing the Web has become a daily part of people's lives - not only Americans and Europeans but also people from highly developed Middle Eastern and Asian countries like Singapore, South Korea, Japan, Qatar and Dubai.

Social Media Expansion

2010 was the year of Facebook and Twitter. Countless companies vied for the most numbers of "likes" and "followers", not only for branding and popularity purposes but for online presence strength as well. These two social media giants have become major advertising tools. No SEO campaign would be complete without social media and no advertising method would be fruitful without Facebook and Twitter accounts. Social media expansion is an advertising basic for many businesses.

Although confirmed as a hoax, the rumor of Facebook closure struck many businesses. It isn't easy to find a social networking site as powerful and effective as Facebook. The shocked Tweets from many businesses owners that day prove that advertising and SEO without social media is impossible. A business' online presence is major determining factor of success.

Website Speed

It took a year for all SEO practitioners to understand the value of site speed in SEO. Google first announced that site speed would be part of their algorithm in 2009, but it wasn't until late 2010 that a majority of website owners seriously incorporated it in their SEO strategies. It's not a surprise that many site owners are now aware of site speed's importance. There are reports that many businesses suffered a major decline in rankings because they took site speed for granted.

Site speed can be a determining factor for website traffic. With the millions of websites available today, a slow-loading website can force a viewer to transfer to a faster site that can provide them the information they need.

Other Search Engines

Google is still the leading and most reliable search engine today and the main reason we obsess about search algorithms and rankings. Some business owners pay large sums of money just to get their sites to the top of Google's search results. Google has set the yardstick in Web search and brought balance and fairness to the competition for rankings, so that anyone can now get first page search result placement. But, there are still other search engines we can focus on. Not all Web users rely on Google to find what they need. There is still a significant percentage of users who prefer other search engines that you too should consider when doing your SEO. Yahoo! was once the leader of the search game, and it's realistic to think that there are remaining Yahoo! loyalists out there who put less importance on Google results. Then there is Bing, the Microsoft search engine that draws yóung Web users because of its homepage and features.

Bing and Yahoo! are continually improving their search algorithms because they know they have a large following and an increasing number of users. It's fairly certain that these two search giants are making plans to erode Google's current standing as the Web's dominant search engine.

The Reincarnation of Blogs

Blogs didn't ever really go out of style. Business owners use blogs to reach a wider sector of their target market and audience. Many have invested time in establishing domain authority and positive online reputation management, temporarily putting link building aside. Some articles previously stated that "link building is dead", making SEO practitioners abandon the method and focus on other SEO strategies. However, many experts have reinstated and proved link building's ability to provide traffic and rankings. Link building is becoming popular again, and we all know that the best way to practice effective link building is through blogging.

In addition, local search's popularity has made blogging more appealing to a local audience. There are blogs today that specifically cater to a locality. Blogs, treated as micro websites, have proved their worth to local businesses, making blogging the most effective way of building links and networks.

Local Search Dominance

Global search has become popular over the past few years, but many people choose to concentrate on local search to get more specific results. As local search continues to escalate its way to dominance, the strength of the American local market today can be attributed to the growing number of local search users and the improvement of local SEO methods. The strength of site authority, anchor texts, and traditional link building is evident this year. Behind this strength are the ever-growing Local Listing (e.g. Google Maps Optimization) and SEO Resellers that focus solely on providing and introducing SEO to the local business scene.

About The Author
Warner writes about SEO, Blogging, and Web Development and works with Endless Rise. Endless Rise provides SEO services to SEO Resellers Only. You can become an become an seo reseller today with no cóst or obligation.



Even before all of this Google "social layer" talk started, we talked about how Google already had many of the components of a powerful social network - just spread out across different products. Basically, there just hasn't been an effective way of bringing it all together for users.

How would you like to see Google bring it all together? Share your thoughts.

Putting The Pieces Together

It looks like Google is trying to correct that, as various hints have been revealed over the last few months - the navigation bar, the updated profile, and the Google accounts for YouTube users are a few that come quickly to mind.

It appears that Google is more adamantly promoting (or inserting, rather) the Google Profile in more of its services.

MG Siegler points to a note left on the Google Groups message board, saying, "Google Groups-specific profiles will no longer be supported. Instead, you will be able to use the new Google Groups to (optionally) link your new and improved Google profile with your groups. Starting July 1st 2011, you will not be able to make changes to your Groups profile. Your profile information will be available for export from your profile page until November 1st 2011. This change will not affect the nicknames you might have chosen for yourself to participate in groups. It will only affect the custom profile fields, such as your photo, location, and occupation.

One more example of things being more tied together.

Going Public

He also points to the following message in the Google Profiles Help Center, as previously pointed out by The Next Web:

The purpose of Google Profiles is to enable you to manage your online identity. Today, nearly all Google Profiles are public. We believe that using Google Profiles to help people find and connect with you online is how the product is best used. Private profiles don't allow this, so we have decided to require all profiles to be public.

Improving Search?

That's a very significant factor of all of this as well. We have to wonder if this won't backfire in some Google Buzz-like privacy backlash, but it will certainly ensure that content there will be discoverable - by users, and perhaps more importantly to Google - by its search index.

You know how Google won't do much in the way of connecting with your Facebook account? That hurts it in search (one area where Bing has an edge and Facebook itself could become a dangerous threat). Remember when Google CEO Eric Schmidt said they'd find other ways to get that data? This may have been at least part of what he was referring to. Of course that involves people using the profiles, but we'll see how that goes.

Google's Profile Message continues:

Keep in mind that your full name is the only required information that will be displayed on your profile; you'll be able to edit or remove any other information that you don't want to share.

If you currently have a private profile but you do not wish to make your profile public, you can delete your profile. Or, you can simply do nothing. All private profiles will be deleted after July 31, 2011.

The Components of a Good Social Network

So let's look at some of the components that when brought together would give Google more of a social network-like experience:

1. Google Buzz - The Newsfeed
2. Google Profiles - The Wall
3. Picasa Web Albums - Photos
4. YouTube - Videos
5. Google Music (pending) - Music
6. Android/The Android Maket - The platform and means to obtain apps usage (including games)
7. Chrome/Chrome OS/Chrome Extensions Gallery/Chrome Web Store - Same as Above
8. Google Latitude - Location-based service/Check-Ins
9. Blogger - Blogs (More open version of Facebook Notes)
10. Gmail - Email, Chat, Video Chat
11. Google Calendar - Event organization
12. Search - important to any social network
13. Google Docs and Google Wave (tech still could appear in other services) - Group collaboration
14. Google Apps - Getting it used internally at businesses and schools
15. Aardvark - Q&A
16. Google Reader - Easily Follow news sources and share links
17. Knol - Wiki-like content to provide information pages about subjects (note: not wiki-exactly, but certainly a competitor to the information pages on Facebook)

The list goes on...
Google Products

All of this can be expanded upon and promoted in Google's most powerful product - search. Google also continues to rapidly acquire new companies, which will no doubt fuel the strategy even more.

The bringing together of all of these assets in a thoughtful and useful way will be critical, which is probably why it's taking so long. Google's not rushing this, because it could have a huge impact on the company's whole future going forward. Much of it is about staying on the cutting edge of web technology - the biggest area where Google has to compete with Facebook. Facebook is taking away a great deal of engineering talent that might have once gone to Google instead (or in many cases actually came from Google) - much how Google was doing to Microsoft a decade ago.

Google has been criticized for its social efforts a lot over the years. With Larry Page taking the helm again, and reportedly looking to get back to the more startup-like atmosphere that Google had in its early days, there is another fascinating element of which we just don't know the pending impact.

About the Author:
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow WebProNews on Facebook or Twitter. Twitter: @CCrum237


Here at Google we’ve put a lot of work into displaying the best ads on search results pages, and we want your results pages to benefit too. If your site is search-focused -- for example, if your users are looking for jobs, travel, products, or local businesses -- the ads you display can now be targeted to the same search query you use to return results. This means more relevant ads for users, more revenue for publishers, and better value to advertisers. Today we’re excited to share our latest AdSense for search product: Custom Search Ads.

In addition to great targeting, Custom Search Ads are designed to fit your existing search results’ look and feel. Instead of pre-defined sizes, you can specify the precise width of each ad unit along with the number of individual ads to display, the ad layout, font size, font face, and much more. You can take a look at how some of our first publishers are using these today on or

With Custom Search Ads, we can rapidly develop and launch new search ad formats and extensions without requiring you to update your search code. For example, on Google’s results pages we’ve been busy testing new search ad extensions to provide users with information like locations, product images, page links, and merchant information. Two of these new formats are available today in Custom Search Ads: Ad Sitelinks and Seller Ratings. Ad Sitelinks extend the value of ads by showcasing up to 4 additional links to specific, relevant content within an advertiser’s site. Seller ratings add star ratings below a merchant’s ad aggregated from review sites across the web. These help highlight ads for merchants highly recommended by online shoppers. As new formats are developed in the future, we’ll continue to bring them to Custom Search Ads so you benefit automatically.

To get started with Custom Search Ads, sign up today! We’re currently only able to accept and support a limited number of publishers, but we’re excited to review your application and expand this program in the future.

Posted By Inside AdSense Team to Inside AdSense at 3/28/2011 08:30:00 AM Read More...


Interactive Ajax Data Management with Codeigniter

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You might have read in a previous AdSense blog post that opting in to both text and image ads increases the pool of advertisers bidding for your site inventory -- which can in turn increase the amount of revenue you make from AdSense. In the past, changing all your ad units to accept both text and image ads might have taken a lot of time. But now, the new interface allows you to easily find and edit all or some of your ad units with just a few clicks.

Simply go to the 'My ads' tab in the new interface and under 'Content,' choose the 'Ad units' page. Using the checkboxes, select the ad units you’d like to edit, or simply select the checkbox at the top of the list to select all of your ad units. Using the 'Actions' dropdown, select 'Edit ad type.' Choose 'Text & image/rich media ads' and then click 'apply ad type.' Now any ad units that can be opted into both text and image will have this set as their ad type.

We recommend opting your ad units into both text and image to increase auction pressure, ensuring you will get the highest RPM possible. Keep in mind that some units such as link units and certain ad sizes cannot contain image ads, so you will not be able to modify these ad types.

Try it now! Navigate to the new interface and click on the My ads tab, and then 'Content,' followed by 'Ad units.'

Posted by Alex Benton - AdSense Engineer



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